It’s tempting to take the quick wins early on. But there’s nothing sweeter than winning that first true, unaffiliated deal. It took us 15 months. Yes, 15 months. The rigor and measurement they put us through made us go back to the drawing board again and again, but because of that, our technology works better, and each deal after that was easier to win.
Excellent article by the CEO of LatticeEngines about the importance of finding early customers outside of the Valley, helping to validate your product using more “real world” users (i.e. not early adopters).
Enterprise tech is another level of difficult. The deals are few and far between in the early days. You struggle to find anyone willing to listen to you. Then you have to fight through organizational morass that does not favor startups. But each deal makes your product story clearer and your sales execution sharper until you hit that inflection point where deals start to pour in.
Reblogging for the days when I need to reread this.
Stop using your [design work] like a time card. If you did it right, it looks like it was effortless. It looks like it’s always existed. And the client will probably be irritated that they paid you for 30 hours of work to do something that looks like it took an hour. Which it did. They’re just not seeing the 29 hours of bad design that got you to that one hour of good design. And for the love of god, please don’t show them those 29 hours of bad design. A presentation is a shitty place for a sausage-making demonstration and you’ll just come across as a defensive, unsure person needing validation. Sell the fuck out of that one hour of good design — most people can’t do ten minutes of it.Mike Monteiro (via maxistentialist)
when someone says something so wrong that really pisses you off but you don’t wanna start an argument so you just sit there like
From earlier this week:
"Front wheel drive cars are just better than rear wheel. Better acceleration, better handling, better braking."
How scientifically accurate is your favorite sci-fi space battle?
Happy Friday. This appeals to pretty much everyone I know.
This is so vague I love it. The voices you are hearing are real, god is speaking to you. The nation of France needs you. Don your armor, take up arms, lead the French army. This is your destiny, joan. When the flames come for you let them lick your bones and laugh.
It is not true that people stop pursuing dreams because they grow old, they grow old because they stop pursuing dreams.Gabriel García Márquez (via bijan)
Today marks the end of summer and the beginning of fall, but if you want to pretend it’ll last just a little bit longer, here’s the mashup to bring you back.
I’ve never seen any life transformation that didn’t begin with the person in question finally getting tired of their own bullshit.Elizabeth Gilbert (via kateoplis)
[It’s] an audiovisual interactive format for music that can’t be pirated and will bring back album artwork in the most powerful way, where you can play with the lyrics and get behind the songs when you’re sitting on the subway with your iPad or on these big flat screens,” Bono says. “You can see photography like you’ve never seen it before.
"[It’s]…a format for music that can’t be pirated"
"…that can’t be pirated…"
Way to give 100,000 bored hackers a shiny new project, Bono. I mean, that worked out so well for Blu-Ray…
I fail to see the difference between the “Humans don’t cause Climate Change” crowd and the anti-vaccine crowd - both are dangerously wrong.