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Beers you thought were indie, import or craft beers but are actually just Anheuser-Busch InBev (AKA Budweiser) brands

ericmortensen:

  1. Stella Artois
  2. Beck’s
  3. Leffe
  4. Hoegaarden
  5. Bass
  6. Michelob
  7. Boddingtons
  8. Bohemia
  9. Labatt
  10. Lowenbrau
  11. Murphy’s
  12. Spaten
  13. St. Pauli Girl
  14. Widmer Brothers
  15. Redhook
  16. Rolling Rock
  17. Kirin
  18. Chechvar

as well as fake microbrews like:

  1. SkipJack
  2. ZiegenBock
  3. Wild Blue
  4. Redbridge

I knew all of these except Hoegaarden and Widmer. I’m now disappointed with the former and enh about the latter.

Now the thing is I have nothing against some of these beers. Hoegaarden, Boddington’s, and a few others are good beer. There’s nothing wrong with the quality of the craft. And I’m not making a stand saying that I refuse to buy them because of some beverage version of “Damn the man!” I just think that the further conglomeration of huge beer manufacturers isn’t a good thing for those who like a healthy selection of beer. AB, Miller/Coors, InBev, and the other conglomerates at the time nearly killed craft brewing in the United States a decade or two back, and they’re now doing their best to finish the job.

Now, we’re in a good place right now, due to a record number of craft breweries opening up in the United States, and a welcoming - if faddish - palate from the public at large. I would even go so far as to say that it’s the best time in history to be a beer fan in the United States. So long as craft brews remain in fashion that’ll remain, but once that fad ends, and only it’s the people who enjoy beer for beer’s sake and not fashion’s sake, we’re going to be in a very bad place. Hopefully I’m wrong, and people will have gotten used to variety - or a whole new generation will begin to love beer and demand more styles and variations - but I’m not confident that love of beer will be any less faddish than when gin, tequila, or rum were in fashion for 4-5 years each.

So I try not to patronize AB or InBev brands, not because the quality is low (in some cases it is, in others it’s not) but because I love beer and I want to continue to have variety. Less “Damn the man!” and more “Save the Empire!”

Source: ericmortensen

  • 1 year ago > ericmortensen
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20 Notes/ Hide

  1. fitzroy liked this
  2. sonicboom70 reblogged this from spytap
  3. sonicboom70 liked this
  4. ultrafastx reblogged this from ericmortensen and added:
    Wow. I knew InBev owned a lot of brands, but I didn’t realize a lot of these were part of their portfolio. I’d be really...
  5. rebeccalando liked this
  6. rebeccalando said: luckily, not a single one of those tastes like an actual craft/indie/import.
  7. treecyclops reblogged this from ericmortensen and added:
    To be fair. There was a time a lot of these were independent brewers....is probably the...
  8. bronwynlewis liked this
  9. lifeandtimes reblogged this from ericmortensen and added:
    The only one that really surprises me is Leffe. That’s damn good beer....Artois, on the...
  10. ericmortensen liked this
  11. barelysarcasm liked this
  12. writer-a liked this
  13. spytap reblogged this from ericmortensen and added:
    I knew all of these except...and Widmer. I’m now disappointed with the former and enh...
  14. whileseated liked this
  15. minusmanhattan said: People think those beers are indie/import/craft? I wouldn’t have thought that about a single one on the list.
  16. loszambos liked this
  17. kevin said: No! Not my beloved St. Pauli Girl non alcoholic! But yeah, I pretty much purged any of those from my list. Can’t say I’ll miss them.
  18. kellydeal liked this
  19. ericmortensen posted this

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I do lots of things. I'm kind of weird that way.

First and foremost, I'm the Director of Content Partnerships at Blip.tv, where you can discover the best in original web series.

Before that, I ran a consulting company focused on entertainment and government entities called Spytap Industries. In a previous life I helped create United Talent Agency's online division - the first major agency division devoted to representing and monetizing online content.

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