Disney’s Iger On Authentication: ‘We Should Get Paid Appropriately’ | paidContent
There’s so much of this article that I take issue with, but I’d like to highlight two sections:
Our product is extremely valuable … and if we are offering it on another platform or in another location for the consumer to access it, I believe that’s more value we are delivering [to a distributor or consumer] and we should get paid appropriately.
…
Iger also talked about the consumer experience, something mentioned often by Disney execs when they defend keeping content in their own players, as is the case now with ESPN and YouTube, or, in the case of Hulu, a player they’ve agreed to use. “We do worry that it could create issues for the consumer that could do more harm than good.” He wants it distributed in a way that’s “consumer friendly.”
Bob, buddy, pal, you can have it either way, but not both. You can either ignore the requests and desires of your customer by charging them every time they access the same content on a platform, or you can care about consumer experience.
Here’s the real kicker though: the consumer doesn’t give a shit what you think is “appropriate” for your business. You can base your business model on scarcity or ubiquity (and I’m sure everyone knows which side of the fence I fall on for that argument) but they only want to access the content in the most convenient, logical, consistent, and cost-effective manners possible.
The reality is that the behind the scenes stuff of your business models, deals, windowing, etc. can only fall into two camps: invisible, or irritating. If the consumer is happy, they don’t think about it. If they think about it at all, it’s because they’re not happy.
Source: paidcontent.org
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