Justin Timberlake has made his new album free on iTunes a week before it is to be released.
What do you think of this tactic? Is this the direction that musicians/artists will have to take?
[iTunes/Image via AP]
The music isn’t the commodity - the album itself is essentially worthless. What has value is the live show (an irreplicable experience, and thus worth paying for), and the brand (JT as an entertainer, enabled by the success or awareness of his music and acting projects.)
But the value of the actual album? It’s essentially zero. Give it away. Let it spread. Make it easy and frictionless for people to promote your profitable ventures (the aforementioned) so you can actually make money.