10 minutes and $30,000 in the life of the Veronica Mars Kickstarter project. (Specifically, 8:49-8:59 AM PST. The total is now, of course, much higher.)
Currently over $675k - I’m curious to see where it goes. I’m also curious to see how this affects WB’s internal navigation of future film financing. I’m not opposed to giving money to ensure projects I care about get made (like this one) but I also don’t want film to become like video games where you’re now encouraged to “pre-order” (and therefore pre-pay for) new titles without any information on quality or gameplay.
There’s currently a very uncomfortable shift going on in the video game industry where pre-orders are highly encouraged so first-day sales can overwhelm and eclipse the reviews. Film loves their opening weekend, and hates that twitter and facebook can kill a film dead by midnight on Friday - I hope this is being seen as fandom supporting projects they care passionately about and not a method to get your money before you can torpedo a project with your opinion.