PROFESSIONAL NERD.

PERSONAL BLOG.

What I'm Reading - 4/17/2018

Three to five links every weekday - sometimes going down a rabbit hole.

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AR AND 3D CAN HELP MEDIA PUBLISHERS IN THEIR BATTLE AGAINST FACEBOOK AND SNAP

But the reality is that one product manager’s decision in Menlo Park on an algorithm or revenue share policy can completely change a well-thought-out business plan. Facebook, Google/YouTube, Twitter, and Snapchat have become the dominant players in the advertising market, leaving publishers on the bench.

To fight against these technology giants, publishers need to continually invest in new media and advertising formats for their advertising partners. As the new content standard shifts from flat to immersive experiences, this means adding 3D and AR ad units to the arsenal

INSIDE SUMERIAN, AMAZON'S BIG BET ON AUGMENTED AND VIRTUAL REALITY

Amazon is making a grand entrance into the augmented and virtual reality space with Sumerian, an all-in-one development platform that can build AR and VR apps for smartphones and headsets, and—soon enough—AR/VR apps that'll run right in your browser.

Within these experiences, Sumerian can create immersive virtual worlds populated by "hosts"—3D characters brought to life by the same artificial intelligence tech that powers Alexa.

THE EMINEM AR SHOW

With the debut of his Eminem Augmented app at Coachella last night, hip hop’s not-so-merry prankster took the (somewhat revolutionary) step of embracing the machine that so many musicians have raged against — by building an experience that actually enhances the way modern fans see live music.

Rather than fighting the mobile phone phenomena, which has fans watching sets through the reflected glow of a cell phone’s live recording, the multiplatinum megastar decided to lose himself in the moment… and own it.

What I'm Reading - 4/18/2018

What I'm Reading - 4/16/2018