Three to five links every weekday - caution: contents may be under pressure.
While a common misconception in the industry that people in the 18- to 24-year-old age bracket won’t pay for content, particularly news, data from the Reuters Institute Digital News Report from October found that the proportion of people willing to pay across age groups is flat. Although paying for online news is still rare, 3 percent of people in the U.K. paid for news in the last year, and 54 percent say the reason for not paying for news is because they can get it for free elsewhere, according to Reuters.
You can’t be in two places at once, but I’m currently sitting on the Michigan bench of the men’s NCAA basketball national championship game in San Antonio. I’m also in an overly-air conditioned private room of Jay-Z’s 40/40 club in New York City. The downside is that in order to bend space and time, I must keep a bulky virtual reality set strapped to my head. I look like a total dweeb and I feel slightly nauseous.
Tools like Google Analytics, Optimizely, and KissMetrics were built for the 2D internet, which we’ve accessed through flat screens on laptops and smartphones. However, 2D analytics tools will become irrelevant as the rise of augmented reality (AR) and virtual reality (VR) creates a 3D “mixed reality” internet that overlays our world. Thus, to gain practical insights from user behavior, the analytics tools of the future need to draw data from the real-world 3D space in which users are interacting — and not just the 2D flat screens upon which they are tapping and swiping.