What I'm Reading - 5/22/2018
Three to five links every weekday - 'I almost forgot to fill this part in' edition.
Streaming video services invest heavily in technology to improve their ability to show users a set of personalized recommendations about what to what next. But according to a new research study released today by UserTesting, it seems that consumers aren’t watching much recommended content – in fact, only 29 percent of the study’s participants said they actually watched something the service recommended.
On some services, those figures were extremely low – for example, only 6 percent of HBO NOW users said they watched recommended content.
That’s probably because consumers found it difficult to locate HBO NOW’s recommendations in the first place. The service was given a low 16.8 “customer experience” score on this front, the study says. That’s a much lower score than all other services analyzed, including Netflix, Amazon Prime Video, Hulu and YouTube TV – all of which had scores in the 80’s.
One of the more interesting applications of AI to the world of advertising and marketing has been in how it’s being used to help measure and ultimately shape campaigns. Now, a company providing the technology to do that has raised a round both to expand its business in adtech as well as to tackle new applications in healthcare and education.
Realeyes, a London-based startup that uses computer vision to read a person’s emotional responses when they are watching a video as short as six seconds long, and then using predictive analytics to help map that reading to the video to provide feedback on its effectiveness, has raised $16.2 million in funding, money that it plans to use to expand in engineering and business development.
The rise of “smart” and connected hardware that picks up data as much as produces it is the opportunity that Realeyes is tapping. “We are surrounded by devices with cameras and microphones in them,” CEO and founder Mihkel Jäätma said in an interview.
Last year during SXSW, the CIA revealed it designs elaborate tabletop games to train and test its employees and analysts. After receiving a Freedom of Information Act request, the CIA sent out censored information on three different games it uses with trainees — and thanks to Diegetic Games, an adapted version of one of them will soon be available to the public.
CIA: Collect it All is based off a card game described in the documents as “Collection Deck,” which was designed by CIA Senior Collection Analyst David Clopper. Its play style is roughly based on Magic: The Gathering, and demonstrates how different intelligence tactics can be used to address political, economic, and military crises — and how the system often manages to screw it all up. If you want a copy of your own, there’s a funded Kickstarter campaign for it that ends on Tuesday that charges $29 for a set of physical cards or $10 for a print-and-play version.
Developed by Techdirt and Diegetic Games, CIA: Collect It All fills in the redacted portions of the game documentation with original content. While the developers plan to tweak the game and add new rulesets before release, they showed The Verge an exclusive printable prototype of the changes they’ve made since the showing at SXSW.